Welcome to DexaFit. We, together with our subsidiaries (collectively, "DexaFit", "we", "us" or "our"), prioritize your privacy and are committed to protecting your personal information. This Privacy Policy outlines our practices regarding the collection, use, protection, and disclosure of personal information across our websites, mobile applications (including DexaFit iOS and Android apps), DexaFit Operator app, social media platforms, interactive features, and other services linked to this Privacy Policy (collectively, the "Platforms").

Disclaimer: DexaFit is a General Wellness product, intended to support your overall health and wellness. It is not designed to diagnose, treat, mitigate, or prevent any disease or medical condition. Our services are meant to enhance your well-being and provide you with helpful insights but are not substitutes for medical advice or care from healthcare providers. DexaFit complies with the FDA's guidelines for general wellness products.

"Personal Information" refers to any data that can directly or indirectly identify you, such as your name, email address, phone number, and wellness-related information. "De-Identified Information" refers to information that has been anonymized and cannot be linked back to you.

Our Platforms are intended for users in the United States. By using our Platforms, you consent to the transfer, processing, and storage of your information in the United States as outlined in this Privacy Policy.

We encourage you to read this Privacy Policy carefully to understand our practices and your rights regarding your personal information.

We collect various types of information to provide and improve our services:

• Personal Identifiers: Name, email address, postal address, phone number.
• Wellness Information: Body composition data, bone density evaluations, fitness test results, metabolic wellness tests, and wellness histories.
• Demographic and Lifestyle Details: Ethnicity, lifestyle choices, and other demographic data.
• Third-Party Integrations: Data shared from services like Apple Health or Google Fit.
• Visitor Data: Information from non-registered users interacting with our Platforms.
• Passive Data Collection: Usage data and preferences collected automatically via cookies, web beacons, pixels, and other technologies.

We use the information we collect to:

• Deliver services, manage your account, and process transactions.
• Communicate with you about updates, notifications, and policy changes.
• Customize your experience based on your preferences.
• Maintain Platform security and comply with legal obligations.
• Use de-identified data for research, service enhancement, innovation, and licensing to third parties.
• Conduct marketing and advertising activities, including:
  • Using tracking pixels from Meta (Facebook) Ads, Google Ads, Twitter Ads, LinkedIn Ads, and TikTok Ads to deliver targeted advertisements and measure their effectiveness.
  • Analyzing behavior through Google Analytics and Hotjar to optimize and personalize user experience.

You can opt out of receiving marketing communications at any time by contacting us at privacy@dexafit.com.

We do not sell your personal information. However, we may share it in the following circumstances:

• With wellness providers for coordination of services.
• With affiliates under DexaFit’s brand, governed by their own privacy practices.
• As part of a business transaction like a merger, acquisition, or asset sale.
• To comply with legal obligations.
• With service providers, including those providing analytics (e.g., Google Analytics, Hotjar) and advertising (e.g., Meta, Google, Twitter, LinkedIn, TikTok).
• With third parties under agreements to use de-identified data for research and innovation.

Our Platforms use cookies, pixels, and similar technologies to:

• Understand user behavior and preferences.
• Improve and personalize your experience.
• Deliver targeted advertising using platforms such as Meta Ads, Google Ads, Twitter Ads, LinkedIn Ads, and TikTok Ads.
• Analyze website usage through Google Analytics and Hotjar.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect Platform functionality.

You have the right to:

• Access your personal information.
• Correct inaccuracies.
• Request deletion, subject to legal requirements.
• Request data portability.
• Withdraw consent where applicable.

To exercise these rights, please contact us at privacy@dexafit.com.

We implement industry-standard measures to protect your personal information, including encryption and secure data storage. However, no method of transmission or storage is entirely secure.

In the event of a data breach, we will notify affected individuals as required by law.

We retain your information for as long as necessary to:

• Fulfill service purposes.
• Meet legal, accounting, or regulatory requirements.
• Research and develop with de-identified data.

Our Platforms are intended for users aged 18 and older. We do not knowingly collect personal information from children under 18 without parental consent. If we discover such collection, we will delete the information immediately.

Residents have specific rights, including:

• Knowing what personal information is collected, used, and shared.
• Requesting deletion of personal information.
• Opting out of the sale or sharing of personal information.
• Non-discrimination for exercising these rights.

Contact us at privacy@dexafit.com to exercise these rights.

If accessing from outside the U.S., your data will be processed and stored in the U.S., where privacy laws may differ from those in your country.

We comply with:

• HIPAA (where applicable)
• GDPR (for users in the EU/EEA)
• Other applicable privacy regulations

Questions regarding compliance can be directed to privacy@dexafit.com.

We may update this Privacy Policy periodically. Any material changes will be communicated through our Platforms or by email.

If you have any questions or concerns, please contact our Privacy Officer:

Email: privacy@dexafit.com
Mail:
Privacy Department
DexaFit, Inc
3601 Minnesota Drive Ste 180
Edina, MN 55435